PROFESSIONAL BIOGRAPHY

Irwin P. Levin

May, 2007

Identification Data

Irwin P. Levin

Appointed to rank of Professor, August 1977

First appointed to The University of Iowa as Assistant Professor, September, 1965

Education

U.C.L.A. 1956-60 Mathematics B.A. 1960

U.C.L.A 1960-63 Psychology M.A. 1963

U.C.L.A. 1963-65 Psychology Ph.D. 1965

Academic and Professional Experience

Assistant Professor to Professor, Department of Psychology, The University of Iowa, 1965-present

Postdoctoral Scholar, Center for Human Information Processing, University of California, San Diego, January-August, 1973

Acting Director, Institute of Urban and Regional Research, The University of Iowa, August 1978 - January 1979; June - August 1979

Visiting Professor, Department of Psychology and School of Urban Affairs, Portland State University, Portland, OR, June - August 1981

Associate Director, Institute of Urban and Regional Research, The University of Iowa, 1981-83

Visiting Professor, Department of Psychology, Tilburg University, Tilburg, The Netherlands, May - July, 1986

Director, University of Iowa Honors Program, 1986-1992

Joint appointment in Department of Marketing, University of Iowa, August 1998

Visiting Professor, Department of Psychology, University of Rome, Rome, ITALY, March-April 2001

Professional Organizations

Psychonomic Society

Judgment and Decision Making Society

Association for Consumer Research

European Academy for Decision Making

Sigma Xi

Honors

President of local chapter of Sigma Xi and delegate to national convention, 1984-85

1985 winner of M. L. Huit Faculty Award for contributions to university and community life, and interaction with students

1989 Faculty Achievement Award based on performance in classroom teaching and professional scholarship: $3000 stipend provided by Burlington Northern Foundation

1990 University of Iowa nominee for the Council for Advancement and Support of Education (CASE) National Professor of the Year

Secretary/Treasurer of Judgment and Decision Making Society, 1994-1996.

1997 Collegiate Teaching Award: $2,000 stipend from the University of Iowa based on performance as a classroom teacher.

Selected as Commencement speaker, College of Liberal Arts, May 1997.

President, Judgment and Decision Making Society, 1998-1999.

1998 Regents Award for Faculty Excellence, awarded on the basis of a sustained record of excellence across the spectrum of faculty endeavors.

1999 Honors Program Faculty Award

2002 University of Iowa nominee for the U.S. Professors of the Year Program

2002-2008 Named as Ray William Shearman Research Fellow, Tippie College of Business

2003-2005 Appointed to the Dean’s Advisory Committee, Tippie College of Business

2004 Appointed to the NIH Cognition and Perception Study Section Review Panel

2004-2006. Appointed to the NSF Decision, Risk and Management Sciences Program Review Panel

Levin, I. P., & Johnson, R. D. (1987). Price-quality inferences and framing effects in consumer judgments. In S. Maital (Ed.), Proceedings of International Conference on Economics and Psychology: "Choice and Exchange".

Levin, I. P., Chapman, D. P., & Johnson, R. D. (1988). Confidence in judgments based on incomplete information: An investigation using hypothetical and real gambles. Journal of Behavioral Decision Making, 1, 29-41.

Levin, I. P., Schnittjer, S. K., & Thee, S. L. (1988). Information framing effects in social and personal decisions. Journal of Experimental Social Psychology, 24, 520-529.

Levin, I. P., Snyder, M. A., & Chapman, D. P. (1988). The interaction of experiential and situational factors, and gender in a simulated risky decision making task. Journal of Psychology, 122, 173-181.

Levin, I. P., & Gaeth, G. J. (1988). How consumers are affected by the framing of attribute information before and after consuming the product. Journal of Consumer Research, 15, 374-378.

Louviere, J. J., Levin, I. P. Pampel, F. C., & Rushton, G. (1989). Determinants of migration of the elderly in the United States: A model of individual-level migration decision making. In L. Gibson & R. Stimson (Eds.), Regional Structural Change: Experience and Prospects in Two Mature Economies, Westview Press.

Levin, I. P., & Reicks, C. J. (1990). Contemporary applications of research on judgment and decision making. Commentary, University of Singapore Press, invited paper for special issue on Human Judgement and Decision Making, 3, 3-8.

Levin, I. P., & Chapman, D. P. (1990). Risk taking, frame of reference, and characterization of victim groups in AIDS treatment decisions. Journal of Experimental Social Psychology, 26, 421-434.

Gaeth, G. J., Levin, I. P., Chakraborty, G., & Levin, A. M. (1991). Consumer evaluation of multi-product bundles: An information integration analysis. Marketing Letters, 2, 47-57.

Levin, I. P., Johnson, R. D., & Chapman, D. P. (1991). Individual differences in dealing with incomplete information: Judging clinical competence. Bulletin of the Psychonomic Society, 29, 451-454.

Levin, I. P., Wasserman, E. A., & Kao, S. F. (1993). Multiple methods for examining biased information use in contingency judgments. Organizational Behavior and Human Decision Processes, 55, 228-250.

Levin, I. P., & Chapman, D. P. (1993). Risky decision making and allocation of resources for leukemia and AIDS programs. Health Psychology, 12, 110-117...

Levin, I. P., Jasper, J. D., Mittelstaedt, J. D., & Gaeth, G. J. (1993). Attitudes toward "Buy America first" and preferences for American and Japanese cars: A different role for country-of-origin information. In L. McAlister & M. L. Rothschild (Eds.), Advances in Consumer Research, XX, 625-629.

Levin, I. P., & Kao, S-F. (1993). Antecedents of spending and saving habits and use of credit cards in the Midwestern United States. In W. F. van Raaij & G. J. Bamossy (Eds.), European Advances in Consumer Research, 1, 459-466.

Tubbs, R., Gaeth, G. J., Levin, I. P., & Van Osdol, L. A. (1993) Belief updating with consistent and inconsistent evidence. Journal of Behavioral Decision Making, 6, 257-269.

Levin, I. P., & Jasper, J. D. (1995). Phased narrowing: A new process tracing method for decision making. Organizational Behavior and Human Decision Processes, 64, 1-8.

Wiseman, D., & Levin, I. P. (1995). A new laboratory method for altering positive affect. Psychological Reports, 76, 1103-1106.

Levin, I. P., & Jasper, J. D. (1996). An experimental analysis of nationalistic tendencies in consumer decision processes: The case of the hybrid product. Journal of Experimental Psychology: Applied, 2, 17-30.

Levin, A. M., Davis, J. C., & Levin, I. P. (1996). Theoretical and empirical linkages between consumers' responses to different branding strategies. In K. Corfman & J. Lynch (Eds.), Advances in Consumer Research, XXIII, 296-300.

Levin, I. P., Jasper, J. D., & Gaeth, G. J. (1996). Measuring the effects of framing country-of-origin information: A process tracing approach. In K. P. Corfman & J. G. Lynch, Jr. (Eds.), Advances in Consumer Research, XXIII, 385-389.

Smith, S. M., & Levin, I. P. (1996). Need for cognition and choice framing effects. Journal of Behavioral Decision Making, 9, 283-290.

Wiseman, D., & Levin, I. P. (1996). Comparing risky decision making under conditions of real and hypothetical consequences. Organizational Behavior and Human Decision Processes, 66, 241-250.

Levin, A. M., Levin, I. P., & Heath, C. E. (1997). Movie stars and authors as brand names: Measuring brand equity in experiential products. In M. Brucks & D. J. MacInnis (Eds.), Advances in Consumer Research, XXIV, 175-181.

Braun, K. A., Gaeth, G. J., & Levin, I. P. (1997). Framing effects with differential impact: The role of attribute salience. In M. Brucks & D. J. MacInnis (Eds.), Advances in Consumer Research, XXIV, 405-411.

Gaeth, G. J., Levin, I. P., Sood, S., Juang, C., & Castelluci, J. (1997). Consumers' attitude change across sequences of successful and unsuccessful product usage. Marketing Letters, 8, 41-53.

Kahn, B. E., Greenleaf, E., Irwin, J. R., Isen, A. M., Levin, I. P., Luce, M. F., Pontes, M. C., Shanteau, J., Vanhuele, M., & Young, M. J. (1997). Examining medical decision making from a marketing perspective. Marketing Letters, 8, 361-375.

Levin, I. P., Jasper, J. D., & Forbes, W. S. (1998). Choosing versus rejecting options at different stages of decision making. Journal of Behavioral Decision Making, 11, 193-210.

Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Processes, 76, 149-188. (On list of OBHDP top 25 downloaded articles.)

Schoenauer, L. M., Thomas, G. S., Tiegler, B., & Levin, I. P. (1999). Tennis anyone? Personality correlates of singles and doubles playing preferences. Psi Chi Journal of Undergraduate Research, 4, 107-112.

Graber, M. A., Bergus, G., Dawson, J. D., Wood, G. B., Levy, D. T., & Levin, I. P. (2000). The effect of a patient's psychiatric history on physicians' estimation of the probability of disease. Journal of General Internal Medicine, 15, 204-206.

Levin, I. P., Huneke, M. E., & Jasper, J. D. (2000). Information processing at successive stages of decision making: Need for cognition and inclusion-exclusion effects. Organizational Behavior and Human Decision Processes, 82, 171-193.

Levin, I. P., & Levin, A. M. (2000). Modeling the role of brand alliances in the assimilation of product evaluations. Journal of Consumer Psychology, 9, 43-52, (invited paper)

Lauriola, M., & Levin, I. P. (2001). Relating individual differences in attitude toward ambiguity to risky choices. Journal of Behavioral Decision Making, 14, 107-122.

Lauriola, M., & Levin, I. P. (2001). Personality traits and risky decision making in a controlled experimental task: An exploratory study. Personality and Individual Differences, 31, 215-226.

Levin, I. P., Gaeth, G. J., Evangelista, F., Albaum, G., & Schreiber, J. (2001). How positive and negative frames influence the decisions of persons in America and Australia. The Asia-Pacific Journal of Marketing and Logistics, 13, 64-71.

Gorbatenko-Roth, K. G., Levin, I. P., Altmaier, E. M., & Doebbling, B. N. (2001). Accuracy of health-related quality of life assessment: What is the benefit of incorporating patients' preferences for domain functioning? Health Psychology, 20, 136-140.

Levin, I. P., Prosansky, C. M., Heller, D., & Brunick, B. M. (2001). Prescreening of choice options in "positive" and "negative" decision making tasks. Journal of Behavioral Decision Making, 14, 279-293.

Jasper, J. D., & Levin, I. P. (2001). Validating a new process tracing method for decision making. Behavior Research Methods, Instruments, & Computers, 33, 496-512.

Bergus, G. R., Levin, I. P., & Elstein, A. S. (2002). Presenting risks and benefits to patients: The effect of information order on decision-making. Journal of General Internal Medicine, 17, 612-617.

Levin, I. P., Gaeth, G. J., Schreiber, J., & Lauriola, M. (2002). A new look at framing effects: Distribution of effect sizes, individual differences and independence of types of effects. Organizational Behavior and Human Decision Processes, 88, 411-429.

Levin, I. P., Schreiber, J., Lauriola, M., & Gaeth, G. J. (2002). A tale of two pizzas: Building up from a basic product versus scaling down from a fully loaded product. Marketing Letters, 13, 335-344.

Heller, D., Levin, I. P., & Goransson, M. (2002). Selection of strategies for narrowing choice options: Antecedents and consequences. Organizational Behavior and Human Decision Processes, 89, 1194-1213.

Levin, A. M., Levin, I. P., & Heath, C.E. (2003). Product category dependent consumer preferences for online and offline shopping features and their influence on multi-channel retail alliances. Journal of Electronic Commerce Research, 4, 85-93.

Levin, I. P., & Hart, S. S. (2003). Risk preferences in young children: Early evidence of individual differences in reaction to potential gains and losses. Journal of Behavioral Decision Making, 16, 397-413.

Levin, I. P., & Lauriola, M. (2003). A new paradigm for studying the economic and behavioral consequences of framing health-related decisions. International Business & Economics Research Journal, 2, 25-32.

Levin, I. P. (2004). Selected entries in M. Lewis-Beck, A. Brefman, & T. F. Liao (Eds.), The Sage Encyclopedia of Social Science Research Methods, (pp. 1031-1035, 1065-1066, 1068-1069, 1080, 1149-1151). Thousand Oaks, CA: Sage.

Huneke, M. E., Cole, C. A., & Levin, I. P. (2004). How varying levels of knowledge and motivation affect search and confidence during consideration and choice. Marketing Letters, 15, 67-79.

Levin, A. M., Levin, I. P., & Heath, C. (2005). Finding the best ways to combine online and offline shopping features. In C. Haugtvedt, K. Machleit, & R. Yalch (Eds.), Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Mahwah, NJ: Erlbaum.

Lauriola, M., Russo, P. M., Lucidi, F., Violani, C., & Levin, I. P. (2005). The role of personality in positively and negatively framed risky health decisions. Personality and Individual Differences, 38, 45-59.

Shiv, B., Bechara, A., Levin, I. P., Alba, J., Bettman, J. R., Dube, L., Isen, A., Mellers, B., Smidts, A., Grant, S. J., & McGraw, P. (2005). Decision neuroscience. Marketing Letters, 16, 375-386.

Levin, A. M., Levin, I. P., & Weller, J. A. (2005). A multi-attribute analysis of preferences for online and offline shopping : Differences across products, consumers and shopping stages. Journal of Electronic Commerce Research, 6, 281-290.

Levin, I. P., Rouwenhorst, R. M., & Trisko, H. M. (2005). Separating gender biases in screening and selecting candidates for hiring and firing. Social Behavior and Personality, 33, 793-80

Gaeth, G. J., & Levin, I. P. (2007). Framing effects and management innovation decisions. Invited paper for special issue of Management Executive, January/February, 26-29.

Levin, I. P., Hart, S. S., Weller, J. A., & Harshman, L. (in press). Stability of choices in a risky decision making task: A 3-year longitudinal study with children and adults. Journal of Behavioral Decision Making, forthcoming 2007.

Lauriola, M., Levin, I. P., & Hart, S. S. (in press). Common and distinct factors in decision making under ambiguity and risk: A psychometric study of individual differences. Organizational Behavior and Human Decision Processes , forthcoming 2007

Weller, J. A., Levin, I. P., Bechara, A., & Shiv, B. (in press). Neural correlates of adaptive decision making in risky gains and losses. Psychological Science, forthcoming 2007.

Levin, I. P., Weller, J. A., Harshman, L. A., & Pederson, A. A.(in press) Age-related differences in adaptive decision making: Sensitivity to expected value in risky choice. Judgment and Decision Making, forthcoming 2007.

Carter, R., Schneider, L., Byrum, L. Forest, E., Jochem, L., & Levin, I. P. (in press). Effects of own and partner’s gender on cooperation is the prisoner’s dilemma game. Psi Chi Journal of Undergraduate Research.

Levin, I.P., Lauriola, M., & Rouwenhorst, R. Framing and context effects in decisions under ambiguity. Submitted for publication.

Schneider, L., Levin, I.P., & Whiteman, C. Experimental tests of deviations from transitivity in risky choice. Submitted for publication.

Levin, I.P., Weller, J.A., & Lauriola, M. General and domain-specific components of risky decision making: Attitude toward risk to achieve gains and avoid losses. Submitted for publication.

Research Support

1967-70: Graduate College, The University of Iowa, "seed grant." "Sequential dependencies in information integration." Principal Investigator. $5,000.

1968-69: National Institute of Mental Health Grant MH 15741-01. "Response hierarchies in verbal learning and transfer." Principal Investigator. $5,000.

1969, '70, '71, '72, '73, '74, and ‘76: National Science Foundation. "Undergraduate Research Participation Program." Project Director.

1973: Research assignment awarded by The University of Iowa. "Information processing models for human memory and stimulus integration." Conducted at the Center for Human Information Processing, University of California, and San Diego.

1973: National Institute of Mental Health Grant MH 23911-01. "Information integration in verbal learning." Principal Investigator. $5,000.

1974-76: Research support sponsored by the Urban Mass Transportation Administration of the U.S. Department of Transportation and administered by The University of Iowa's Institute of Urban and Regional Research.

1977-78: U.S. Department of Transportation Grant No. 7-3-0072. "Application of attitudinal models to carpool participation." Principal Investigator. $7,856.

1977-79: National Science Foundation Grant SOC-7712752. "Suburban/rural residential choice." Co-Principal Investigator (with K. Dueker). $86,500.

1978-80: U.S. Department of Transportation Grant No. RC82029. "The development and test of mathematical models of traveler perceptions and decisions." Principal Investigator. $61,700.

1978-81: National Institute on Aging Grant No. R01A601182. "Retirement decision-making: Determinants of migration." Co-Investigator (with G. Rushton and J. Louviere). (Acting Principal Investigator, April-July, 1980) $120,000 (direct costs).

1980-81: National Science Foundation Grant No. SES-7925115. "The effects of increasing commuting costs on residential location decisions." Principal Investigator. $9,156.

1981: Developmental Assignment awarded by The University of Iowa. "Models of judgment and decision making applied to problems of home location choice and transportation use." Conducted at the School of Urban Affairs, Portland State University.

1982-85: Continuation of National Institute on Aging Grant No. R01A601182. "Retirement decision-making." Co-Principal Investigator (with G. Rushton). $45,000 (direct costs).

1988-89: Marketing Science Institute: "Consumer evaluation of product tie-ins: An information integration approach." Co-Principal Investigator (with G. Gaeth, Department of Marketing). $9,000.

1990-93: National Science Foundation: "Mediating influences on the effect of information frame in judgment and decision making." Principal Investigator (with G. Gaeth as Co-PI). $90,115.

1998-99: Central Investment Fund for Research Enhancement (CIFRE) grant from University of Iowa, "Order effects in medical decision making." Co-Principal Investigator (with G. Bergus, College of Medicine). $8,200.

2001: Developmental Assignment awarded by the University of Iowa, "Cross-cultural comparisons of decision making," conducted in part at the University of Rome.

2000-03: National Science Foundation Grant No. SES-0001316, "Tracking individual differences in decision making." Principal Investigator. $164,600.

2002: Spelman-Rockefeller program grant, “Development of tasks for studying decision biases in children.” Principal Investigator. $6,000

2002-2005: National Science Foundation Grant No. SES 02-17620, "Development of individual differences in decision biases." Principal Investigator. $262,000

2004-2007: National Science Foundation Grant No. SES 03-50984, “Interplay of affect and cognition in decision making: Comparing emotionally impaired patients and controls.” Principal Investigator (with B. Shiv as Co-PI). $291,100

2005-2007: Supplemental award for NSF Grant No. SES-50984, Research Experience for Undergraduates. $14,400.

2005-2008: Supplemental travel award for NSF Grant No. SES-50984, $5,900.

2007. Momentum Plus Grant from University of Iowa to supplement NSF Grant No. SES-50984 to increase diversity of research team (with C. Cole). $5,000.

2007-2010: Continuation of National Science Foundation Grant No. SES 02-17620: “Development of Individual Differences in Decision Biases, Phase II: Decision-Making Competence in Children”. Principal Investigator (with J. Weller as Co-PI). $395,600.