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Irwin P. Levin
Professor

University Address

Department of Psychology
University of Iowa
11 Seashore Hall E
Iowa City, IA 52242-1407
(319) 335-2451
irwin-levin@uiowa.edu

Interests

Models of human judgment and descision making
The effects of inference and information frame on judgments and descisions; individual differences in children's and adults' decision making
Applications in areas such as consumer behavior, risky descision making, medical descisions, and social judgments

Education

B.A.
U.C.L.A.
Mathematics, 1960
M.A.
U.C.L.A.
Psychology, 1963
Ph.D.
U.C.L.A.
Psychology, 1965

Academic and Professional Experience

1965-present
Assistant Professor to Professor
Department of Psychology, The University of Iowa
January-August, 1973
Postdoctoral Scholar
Center for Human Information Processing, University of California, San Diego
August, 1978 - January, 1979; June - August, 1979
Acting Director
Institute of Urban and Regional Research, The University of Iowa
June - August, 1981
Visiting Professor
Department of Psychology and School of Urban Affairs, Portland State University, Portland, OR
1981-83
Associate Director
Institute of Urban and Regional Research, The University of Iowa
May - July, 1986
Visiting Professor
Department of Psychology, Tilburg University, Tilburg, The Netherlands
1986-1992
Director
University of Iowa Honors Program
August 1998
Joint appointment in Department of Marketing
University of Iowa
March - April 2001
Visiting Professor
Department of Psychology, University of Rome
Rome, ITALY

Professional Organizations

Psychonomic Society
Midwestern Psychological Association
American Psychological Association (affiliate status in Division of Experimental Psychology)
Judgment and Decision Making Society
International Association for Research in Economic Psychology
European Marketing Academy
National Collegiate Honors Council
CIC Honors Council
Association for Consumer Research
European Academy for Decision Making
Sigma Xi
American Psychological Society

Honors, Scholarships, Fellowships

Pi Mu Epsilon
Sigma Xi (President of local chapter and delegate to national convention, 1984-85)
Who's Who in Education
Who's Who in the Midwest
1985
Winner of M. L. Huit Faculty Award for contributions to university and community life, and interaction with students
1989
Faculty Achievement Award based on performance in classroom teaching and professional scholarship: $3000 stipend provided by Burlington Northern Foundation
1990
University of Iowa nominee for the Council for Advancement and Support of Education (CASE) National Professor of the Year
Secretary/Treasurer of Judgment and Decision Making Society, 1993-95
1997
Collegiate Teaching Award: $2,000 stipend from the University of Iowa based on performance as a classroom teacher.
Selected as Commencement speaker, College of Liberal Arts, May 1997.
President, Judgment and Decision Making Society, 1998-1999.
1998
Regents Award for Faculty Excellence, awarded on the basis of a sustained record of excellence across the spectrum of faculty endeavors.
1999
Honors Program Faculty Award
2002
          University of Iowa nominee for the U.S. Professors of the Year Program
 

Publications, 1990-Present

Levin, I. P., & Reicks, C. J. (1990).
Contemporary applications of research on judgment and decision making. Commentary, University of Singapore Press, invited paper for special issue on Human Judgement and Decision Making, 3, 3-8.
Levin, I. P., & Chapman, D. P. (1990).
Risk taking, frame of reference, and characterization of victim groups in AIDS treatment decisions. Journal of Experimental Social Psychology, 26, 421-434.
Gaeth, G. J., Levin, I. P., Chakraborty, G., & Levin, A. M. (1991).
Consumer evaluation of multi-product bundles: An information integration analysis. Marketing Letters, 2, 47-57.
Levin, I. P., Johnson, R. D., & Chapman, D. P. (1991).
Individual differences in dealing with incomplete information: Judging clinical competence. Bulletin of the Psychonomic Society, 29, 451-454.
Levin, I. P., Wasserman, E. A., & Kao, S. F. (1993).
Multiple methods for examining biased information use in contingency judgments. Organizational Behavior and Human Decision Processes, 55, 228-250.
Levin, I. P., & Chapman, D. P. (1993).
Risky decision making and allocation of resources for leukemia and AIDS programs. Health Psychology, 12, 110-117.
Levin, I. P., Jasper, J. D., Mittelstaedt, J. D., & Gaeth, G. J. (1993).
Attitudes toward "Buy America first" and preferences for American and Japanese cars: A different role for country-of-origin information. In L. McAlister & M. L. Rothschild (Eds.), Advances in Consumer Research, XX, 625-629.
Levin, I. P., & Kao, S-F. (1993).
Antecedents of spending and saving habits and use of credit cards in the Midwestern United States. In W. F. van Raaij & G. J. Bamossy (Eds.), European Advances in
Consumer Research, 1, 459-466.
Tubbs, R., Gaeth, G. J., Levin, I. P., & Van Osdol, L. A. (1993).
Belief updating with consistent and inconsistent evidence. Journal of Behavioral Decision Making, 6, 257-269.
Levin, I. P., & Jasper, J. D. (1995).
Phased narrowing: A new process tracing method for decision making. Organizational Behavior and Human Decision Processes, 64, 1-8.
Wiseman, D., & Levin, I. P. (1995).
A new laboratory method for altering positive affect. Psychological Reports, 76, 1103-1106.
Levin, I. P., & Jasper, J. D. (1996).
An experimental analysis of nationalistic tendencies in consumer decision processes: The case of the hybrid product. Journal of Experimental Psychology: Applied, 2, 17-30.
Levin, A. M., Davis, J. C., & Levin, I. P. (1996).
Theoretical and empirical linkages between consumers' responses to different branding strategies. In K. Corfman & J. Lynch (Eds.), Advances in Consumer Research, XXIII, 296-300.
Levin, I. P., Jasper, J. D., & Gaeth, G. J. (1996).
Measuring the effects of framing country-of-origin information: A process tracing approach. In K. P. Corfman & J. G. Lynch, Jr. (Eds.), Advances in Consumer Research, XXIII, 385-389.
Smith, S. M., & Levin, I. P. (1996).
Need for cognition and choice framing effects. Journal of Behavioral Decision Making, 9, 283-290.
Wiseman, D., & Levin, I. P. (1996).
Comparing risky decision making under conditions of real and hypothetical consequences. Organizational Behavior and Human Decision Processes, 66, 241-250.
Braun, K. A., Gaeth, G. J., & Levin, I. P. (1997).
Framing effects with differential impact: The role of attribute salience. In M. Brucks & D. J. MacInnis (Eds.), Advances in Consumer Research, XXIV, 405-411.
Gaeth, G. J., Levin, I. P., Sood, S., Juang, C., & Castelluci, J. (1997).
Consumers' attitude change across sequences of successful and unsuccessful product usage. Marketing Letters, 8, 41-53.
Kahn, B. E., Greenleaf, E., Irwin, J. R., Isen, A. M., Levin, I. P., Luce, M. F., Pontes, M. C., Shanteau, J., Vanhuele, M., & Young, M. J. (1997).
Examining medical decision making from a marketing perspective. Marketing Letters, 8, 361-375.
Levin, I. P., Jasper, J. D., & Forbes, W. S. (1998).
Choosing versus rejecting options at different stages of decision making. Journal of Behavioral Decision Making, 11, 193-210.
Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998).
All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Processes, 76, 149-188.
Schoenauer, L. M., Thomas, G. S., Tiegler, B., & Levin, I. P. (1999).
Tennis anyone? Personality correlates of singles and doubles playing preferences. Psi Chi Journal of Undergraduate Research, 4, 107-112.
Graber, M. A., Bergus, G., Dawson, J. D., Wood, G. B., Levy, D. T., & Levin, I. P. (2000).
The effect of a patient's psychiatric history on physicians' estimation of the probability of disease. Journal of General Internal Medicine, 15, 204-206.
Levin, I. P., Huneke, M. E., & Jasper, J. D. (2000).
Information processing at successive stages of decision making: Need for cognition and inclusion-exclusion effects. Organizational Behavior and Human Decision Processes, 82, 171-193.
Levin, I. P., & Levin, A. M. (2000).
Modeling the role of brand alliances in the assimilation of product evaluations. Journal of Consumer Psychology, 9, 43-52, (invited paper)
Lauriola, M., & Levin, I. P. (2001).
Relating individual differences in attitude toward ambiguity to risky choices. Journal of Behavioral Decision Making, 14, 107-122.
Lauriola, M., & Levin, I. P. (2001).
Personality traits and risky decision making in a controlled experimental task: An exploratory study. Personality and Individual Differences, 31, 215-226.
Levin, I. P., Gaeth, G. J., Evangelista, F., Albaum, G., & Schreiber, J. (2001).
How positive and negative frames influence the decisions of persons in America and Australia. The Asia-Pacific Journal of Marketing and Logistics, 13, 64-71.
Gorbatenko-Roth, K. G., Levin, I. P., Altmaier, E. M., & Doebbling, B. N. (2001).
Accuracy of health-related quality of life assessment: What is the benefit of incorporating patients' preferences for domain functioning? Health Psychology, 20, 136-140.
Levin, I. P., Prosansky, C. M., Heller, D., & Brunick, B. M.  (2001). 
          Prescreening of choice options in "positive" and "negative" decision making tasks.  Journal of Behavioral Decision Making, 14, 279-293
Jasper, J. D., & Levin, I. P.  (2001). 
          Validating a new process tracing method for decision making.  Behavior Research Methods, Instruments, & Computers, 33, 496-512
Levin, I. P., Gaeth, G. J., Schreiber, J., & Lauriola, M.  (2002). 
          A new look at framing effects: Distribution of effect sizes, individual differences and independence of types of effects.  Organizational Behavior and Human Decision Processes, 88, 411-429
Heller, D., Levin, I. P., & Goransson, M.  (in press). 
          Selection of strategies for narrowing choice options: Antecedents and consequences.  Organizational Behavior and Human Decision Processes.
Levin, A. M., Levin, I. P., & Heath, C.
Optimizing the complementarity of online and offline shopping features for different product classes. Submitted for publication.
Levin, I. P., Gaeth, G. J., & Schreiber, J
Is the best (worst) part past or is it yet to come? Individual differences in framing temporal events. Submitted for publication.
Bergus, G. R., Levin, I. P., & Elstein, A. S.
Presenting risk before or after benefit: The impact of information order on patients' decision making. Submitted for publication.

Current Grant Support

2000-03:  National Science Foundation Grant No. SES-0001316, "Tracking individual differences in decision making."  Principal Investigator.  $164,600.

         2002:  Spellman-Rockefeller program grant, “Development of tasks for studying decision biases in children.”  Principal Investigator.  $6,000

         2002-2005:  National Science Foundation Grant No. XXXXX, "Development of individual differences in decision biases."  Principal Investigator.  $262,000